Experience Designer at Uitify
Traact Website Redesign
Company
Traact
Role
UI Designer
Team
2 Person Team
Year
2023
Brief
The goal of this project is to redesign the Traact website to address the issues of an outdated appearance and difficult-to-use interface. The website's redesign aims to improve its ability to attract and retain users, establish trust and credibility with potential customers, and effectively communicate the platform's offerings.
Solution
We updated the visual design of the Traact website by using a modern color palette and typography to create a more appealing and professional appearance. We also streamlined the user experience by simplifying the site's navigation and making it easier for users to find the information they need.
Design Process
Research and Analysis
Conduct research on current design trends, color palettes, typography, and user experience principles.
Design and Implementation
Develop a modern color palette and typography that aligns with Stoic.ai's brand identity and appeals to the target audience. Create wireframes and mockups to visualize the updated visual design and streamlined user experience, considering the research findings and feedback from stakeholders.
Review and Iteration
Review the updated website design and functionality, comparing it with the original version and the project objectives.
Concept and
Development
More Work
